Send My Love Marketing Strategies

With Adele owing the pop genre of music making a campaign for her hit "Send My Love" is a challenging task.... but not impossible. Reinventing her song and who she is as an artist I decided to take a different approach to the word "send" and decide to make the video about love letters. Making the music video circulate around a love letter opens the gate way for a lot-of options. When it comes to brand deals Office Depot can make a stationary set or even Starbucks marketing a pink drink that comes with a paper straw. Knowing how to market the song wasn't the hard part the hard part was selling the idea.

 The music video focus on a girl writing her love letters but stuffing them into a box. Not sending them out means either her lover doesn't know she loves him or he doesn't exist. Allowing this up to interpretation out wide range audience can come up with different answers. Spoiler alert her lover died. Saving all these love letters in a box and placing them on his grave is her way to send her love. As I also designed the merchandise I thought it was important to have the halo ring above the envelop just as the love letters were above the casket. Below are some pictures of the merchandise I made along with the website.

Along with our merchandise and brand deals we decided to book Deenah (the name of our new artist)
the last day of Coachella. This will be a big break for her. She has also been able to release music along sound cloud and apple music. Having all these options open allows for a bigger range of audience to embrace her music. Having social media accounts also allows Deenah to connected to her fans. Instagram lives and twitter raffles keeps the fans connected to Deenah. 

(look at the last artist)

Why is dystopia such a reality in the media?

     With dystopian movies taking over the media sphere, why is it so accepting to watch a world completely turned upside down? Full of chaos, order, malicious activity, these are the common characteristics found in most dystopian movies. As an audience, is it normal to enjoy these types of movies? And why does it always have us leaving wanting more? As dystopian movies are one of my most enjoyable genres of movies to watch it really has me thinking of why I love them so much? A couple of films off the top of my head include In time, I, Robot, and Minority Report. 

 

The three movies above have a negative connotation of dystopia. We haven't really seen any representation of a feel-good, happy dystopia or else people won't go spend money and watch the film.  When the negative dystopia is represented it is often used by survivance, control, and power. All three of those words can actually be used in the Matrix.  All these movies share the same dystopian feel but in reality, all share the same goal. GET PEOPLE TO WATCH OUR MOVIES. The typical target audience we usually see in these movies cater towards includes anyone with eyes and the ages between 18-29. Being 17 and turning 18 in January, I fit the audience they want to attract. This age range by no means limits the exposure these films get. Considering how timeless the Hunger Games is, One of the beauties of the film is how almost every generation was able to find relevance in the book/movie. Having a target audience with such flexibility in what they like to watch allows for directors to become even more creative with their work. The film Wall-E is one of the most dystopic films to be made. This doesn't seem to fit the normal audience range we all were thinking. Having such a beautiful genre to work with dystopia can be interpreted in many ways, including an animated film for kids and pre-teens. Wall-E a trash-picking machine working in a post-apocalyptic type world isn't the most ideological way to interpret a dystopian film but a way to approach it.

Having Wall-E as an animated exception. Most dystopian moves are all marketed and advertised the same way. As unusual, cruel and messed up the movies may seem in the trailers this is what brings in the audience. So this circles back to my original question of why do we enjoy this type of media so much? Having access to this false reality gives us humans a break from the real world. We enjoy seeing outside the standards of life because it gives us that "What If factor". In ta more recent film The purge. This is where the government decides to make one day a year a crime-free day. Allowing all crimes to be legal for 12 continuous hours. This movie does not encapsulate the futuristic vibe of movies but definitely touches on the control side of dystopia. 

Dystopia creating a false sense of reality but yet becoming one of the hottest genres in the movie industry is really making us wonder, is this where our future is heading, or is it really just a movie.