My Favorite Project to Date: Music Marketing

This was one of my favorite high school projects to date. With getting so lucky my group's music genre was pop! Now building a pop marketing campaign won't be too difficult until you bring the artists into play. Now we must cater to a certain audience and age group. This is where the project got fun. With getting inspiration from Dua Lipa and Joshua Bassett. Our artist named "Deenah" we decided to cater her to young female adults. Our song sends my love has an empowering connotation we wanted to play into the music video. The title card looks like magazine letters set into our paper theme. The research included multiple artists like adele, the weekend, and even Taylor swift who played a huge role in our case studies. Taylor had a huge influence on our music video as well as the style of the presentation. Brainstorming for a music video idea was difficult. Adele in her own video went into a creative approach. We wanted to make something more out of the song rather than just a girl standing there. Here 2 clips from the video that I loved the most. Preproduciton included scouting   locations as well as finding time for everyone to meet up. This part was difficult as everyone had a club or practice after school but we did get it done. Post-production of editing was the most fun for me. Playing with different effects and cuts really added to the meaning and effect of the music video. Once this video was done making the PowerPoint was simple. Relating all of our techniques right back to the video. It was sort of a root for our project. My favorite slide included was the brand deals slide.

Using big-name brands allows our new artists to create a sense of validity. Partnering up with office depot and Starbucks also hits our target audience. Deenah also decided to create some concert dates along with a performance at Coachella. Many classmates had a problem with Deenah performing at Coachella but don't understand there are 2 weekends of 2 days full of the unknown artist performing waiting to be discovered. I will still argue a Coachella performance is a great way to get recognized. Another major component of our PowerPoint was the website. Creating a one-stop-shop where you can find everything about Deenah really made her accessible to all her fans. The website included merch, Spotify, an email mailing list, and even information about herself!

This project was a lot of fun and taught me a  lot. Now knowing what I know there are a majority of things I would change the give my brand new artist a better chance in this competitive world.

Send My Love Marketing Strategies

With Adele owing the pop genre of music making a campaign for her hit "Send My Love" is a challenging task.... but not impossible. Reinventing her song and who she is as an artist I decided to take a different approach to the word "send" and decide to make the video about love letters. Making the music video circulate around a love letter opens the gate way for a lot-of options. When it comes to brand deals Office Depot can make a stationary set or even Starbucks marketing a pink drink that comes with a paper straw. Knowing how to market the song wasn't the hard part the hard part was selling the idea.

 The music video focus on a girl writing her love letters but stuffing them into a box. Not sending them out means either her lover doesn't know she loves him or he doesn't exist. Allowing this up to interpretation out wide range audience can come up with different answers. Spoiler alert her lover died. Saving all these love letters in a box and placing them on his grave is her way to send her love. As I also designed the merchandise I thought it was important to have the halo ring above the envelop just as the love letters were above the casket. Below are some pictures of the merchandise I made along with the website.

Along with our merchandise and brand deals we decided to book Deenah (the name of our new artist)
the last day of Coachella. This will be a big break for her. She has also been able to release music along sound cloud and apple music. Having all these options open allows for a bigger range of audience to embrace her music. Having social media accounts also allows Deenah to connected to her fans. Instagram lives and twitter raffles keeps the fans connected to Deenah. 

(look at the last artist)